The Vision
The Midnight Visions is an Art & Alchemy focused micro business located in Salem Massachusetts.
All perfumes are small batch, vegan and cruelty free; Formulated with a combination of synthetic and natural ingredients in compliance with IFRA standards and guidelines. Every bottle is hand poured, labeled and packed in- house by a small team of two; The owner, Ivy and her wife, Evelyn. The packaging is intentionally kept simple and minimal to reduce waste and keep the perfumes affordable.
The name “The Midnight Visions” was chosen to represent those late nights, steeped in artistic obsession, bordering on madness. Many artists describe it as receiving a kind of vision that they cannot shake from their minds until it’s been brought from the subconscious into the tangible world.
Ivy Rosemary Jones is a writer, perfumer and linoleum print artist. Her writing is rooted in the Southern Gothic horror traditions that focus on showcasing the beauty in deterioration while examining the late stage nuclear family and religious extremism.
Her artwork explores a similar path, drawing inspiration from the Gothic, Medieval and Renaissance Revivals of the 1970’s. Jones uses the intersections of traditional art nouveau and the transformative influence of psychedelic counter culture to create, what she describes as Acid Art Nouveau.
Her alchemy aims to reflect the same dark kaleidoscopic vision. She meticulously formulates each perfume to echo the hypnotic patterns and themes of her writing and artwork. Jones unexpectedly fell into perfumery while trying to find more creative avenues of story telling. She had never been interested in the commercial perfume industry before but quickly found herself consumed with a passion for photorealistic scents that shaped The Midnight Visions into what it is today.
